SEO Mastery: Advance Tactics & Strategies to Amplify Your Digital ROI

How You Will Benefit
Build out your marketing and analytics platform so you can truly measure the success of your advertising campaigns. Use advanced tools like Google Trends, Ad Words, Lighthouse, and more to create a comprehensive sales funnel that works for you. With a little Excel or Google Sheets magic, you will be on your way to driving new business right to your doorstep.
 
Learning Objectives

1. Learn how to use data from Google Trends and Ad Words to plan the cost of your marketing
2. Pair this to your current SEO plan to determine efficiencies
3. Use Lighthouse and other tools to identify where your online brand is weakest
4. Make a three-month plan for marketing including costs, targeted ROI, conversion rates, and other essential metrics

Jay R. Winkleman of Reading Modern Technology is a premiere IT consultant with 12 years of industry experience. With a passion for teaching, he provides learnable insights with every project he's involved in so clients get both the solution they need and the continued value of a technical education. His skills range from brand design and web development to capabilities in industry-specific tools across logistics, manufacturing, and real estate. Honest and approachable, you'll feel at ease asking questions and can be confident in the knowledge you come away with.