The K.A.R.E. Model during the COVID-19 Crisis

We all know the duck test. If it quacks like a duck, swims like a duck and waddles like a duck, it’s likely a duck. But before we can make that determination, we need to know that a duck quacks, waddles and swims. Once we know that, we’ve gained the ability to differentiate a duck from a giraffe. Understanding the attributes of those species earns you the right to identify them and, as a result, to treat them differently.

Based on your input in building the attributes that are customized to your business model, Sandler Enterprise Selling’s KARE tool provides four meaningful profiles into which you slot all of your accounts: Keep, Attain, Recapture and Expand.
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