Understanding Your Core Customer and Brand Promise During the Pandemic

This interactive workshop will provide you with the tools and insight to navigate through these challenging times to better serve and meet the needs of your core customers. Learning objectives include:

• Learn about the important role of your core customer in establishing your strategy

• Discover how to effectively identify your core customer

• Build brand promises that differentiate your company in the marketplace

• Learn how to drive the ultimate commitment and accountability to customers and prospects by building value into their experience